Goals Aren’t Good Enough, Practice the Art of Encouragement for Best Results

Art of Encouragement
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Art of Encouragement – The Importance of Encouragement in Entrepreneurship


Hello, everyone! My name is Aaron Stewart, and I’ve been living and researching entrepreneurship for almost 30 years now. Today, I want to talk about the importance of encouragement in achieving goals as entrepreneurs.

The Power of Encouragement

In our research, we’ve found that setting goals isn’t enough. Merely putting tasks around those goals and getting teams to work on them isn’t enough either. We need to do a better job of staying motivated, especially as entrepreneurs. We should all be entrepreneurs because the chance to overcome obstacles, solve problems, make the world a better place, and dictate our lives on our own terms is worth the risk.

The Need for Self-Care is the Art of Encouragement

As entrepreneurs, we often push ourselves too hard, working long hours and neglecting self-care. I am guilty of this myself, and I’m sure many of you are as well. It’s easy to become exhausted and unsure if we have enough energy to get through the day. However, taking time off and scheduling time for self-care is crucial to avoid burnout.

The Art of Encouragement: Appreciating Team Efforts

Furthermore, as managers and entrepreneurs, we tend to treat our teams the same way we treat ourselves. This can lead to exhaustion and burnout for both us and our team members. Instead, we need to focus on rewarding the effort, not just the accomplishment of goals that is a big part of what I like to call the art of encouragement. When we notice our team members going above and beyond, we need to appreciate and reward their efforts. Recognizing and rewarding these efforts will create momentum, pick up energy, and help us reach our goals more quickly.

Celebrating Effort and Success

Celebrating the accomplishment of a goal is essential, but we need to remember to celebrate the effort that got us there. If we focus on and reward our team members for their effort, we will create a positive, supportive work environment that fosters growth and success.


So, as you go out into the world today, remember that we have an important task to do as entrepreneurs. We need to change the world and make life better for others. Let’s practice the art of encouragement with ourselves and our team members to put forth their best efforts and celebrate their successes, both big and small.

Thank you for joining me on the little black couch, a journey in entrepreneurship.